Selected work

Three businesses, three problems, three different answers.

Averlin is a new studio, so this portfolio is honest about what it is: self-directed concept projects, each built for a realistic business that does not exist. No borrowed logos, no invented results.

These are concept projects. Every company shown here is fictional and none of them commissioned this work. The designs are real and fully built — the clients are not.

northlineelectric.example

MI LIC. #6201-EL · BONDED & INSURED GRAND RAPIDS · KENT & OTTAWA COUNTY 24/7 DISPATCH (616) 555-0148

NORTHLINEELECTRIC CO.

REQUEST ESTIMATE

Electrician in hard hat and face shield testing a bank of electrical panels

EST. 1998 / WEST MICHIGAN

Built for the work
behind the walls.

Residential service and commercial electrical construction, run by licensed electricians who show up when they said they would.

DISPATCH(616) 555-0148

LICENSEMI #6201-EL

SERVICE AREAKent & Ottawa County

REQUEST AN ESTIMATE →

Electrician working inside a residential electrical enclosure

01 / RESIDENTIAL

FOR YOUR HOME

Panel upgrades & service calls
EV chargers and generators
Troubleshooting, lighting, outlets

HOMEOWNER SERVICES →

Exposed commercial ceiling with conduit and cable tray

02 / COMMERCIAL

FOR YOUR BUILDING

Tenant build-outs & fit-outs
Three-phase power and distribution
Site lighting & planned maintenance

COMMERCIAL CAPABILITIES →

SECTION 03

WHAT WE DO

Eight things make up almost all of our work. If yours is not listed, call and ask — it is usually still us.

01 Service & troubleshooting Dead circuits, failed breakers, burning smells. Same-week, often same-day. RES / COM
02 Panel & service upgrades 100A to 200A, meter bases, sub-panels, utility coordination and inspection. RES / COM
03 Tenant build-outs Full electrical packages for restaurant, retail and office fit-outs. COMMERCIAL
04 Three-phase & distribution Switchgear, transformers, motor circuits and distribution panels. COMMERCIAL
05 EV charging Level 2 residential, plus multi-port commercial with load management. RES / COM
06 Generators Standby generator circuits, transfer switches, commissioning. RES / COM
07 Lighting & retrofits LED retrofits, site and parking lot lighting, controls and photocells. COMMERCIAL
08 Planned maintenance Scheduled inspections, thermal scanning, documented findings. COMMERCIAL

Runs of electrical conduit across an industrial ceiling

FEATURED PROJECT

42,000 SQ FT
WAREHOUSE RETROFIT

Complete LED retrofit and new distribution across a live distribution centre. Worked nights and weekends so nothing on the floor stopped.

CLIENT TYPE: Distribution
LOCATION: Wyoming, MI
DURATION: 9 weeks
FIXTURES: 612 replaced

SECTION 05

SAFETY IS A SCHEDULE ITEM,
NOT A POSTER.

Every crew runs a documented job hazard analysis before work starts. Arc-flash rated PPE, lockout/tagout, and a foreman who has authority to stop the job.

LICENSE: MI #6201-EL
INSURANCE: $2M general liability
BONDING: Up to $1.5M single project
SAFETY TRAINING: OSHA 30 — all foremen
EMR RATING: 0.81
APPRENTICES: 6 in state programme
WARRANTY: 2 years workmanship
FOUNDED: 1998

SECTION 06

RECENT WORK

ALL PROJECTS →

Row of circuit breakers in a distribution panel — **Distribution panel replacement**Grandville · Commercial

New residential load centre mounted on a workbench — **200A service upgrade**East Grand Rapids · Residential

Electrician working on an exterior meter enclosure — **Meter base & riser**Wyoming · Residential

Rough-in electrical work on a framed construction site — **New construction rough-in**Rockford · Residential

SECTION 07

WHERE WE WORK

GRAND RAPIDS
WYOMING
KENTWOOD
GRANDVILLE
WALKER
ROCKFORD
HUDSONVILLE
JENISON
CALEDONIA
ADA
HOLLAND
ZEELAND

Outside this list? Commercial work travels further. Call and we will tell you straight whether it makes sense.

TELL US WHAT IS GOING ON.

Send a description and a photo of the panel. Most estimates go out within two business days.

REQUEST AN ESTIMATE CALL (616) 555-0148

Concept project Electrical contractor

Northline Electric

A field-document design for an electrical contractor — full-bleed job-site photography, condensed industrial type, and a hard split between homeowners and building owners.

View the concept

fairviewhvac.example

Family owned in Hamilton County since 1994 Call us — (317) 555-0192

FairviewHeating & Cooling

Same-day service across Fishers, Carmel & Noblesville

What’s going on at home?

Tell us what you’re noticing. We’ll take it from there — no jargon, no pressure, and a real price before anyone picks up a tool.

No cooling AC or heat pump not keeping up
No heat Furnace or boiler is out
Odd noise or smell Something changed recently
Routine maintenance Seasonal tune-up
New system quote Replacing or upgrading

Continue or call (317) 555-0192 — someone picks up

4 technicians out today. Next available window is 11am–2pm, and we text you when the van leaves.

Mon–Sat 7am–7pm · Emergency service 24/7

Three steps, and you’re done with us for a while.

1 Tell us what’s wrong In your words. “Blowing warm air” is plenty to go on.
2 Pick a time that works Real three-hour windows, not “sometime Tuesday”.
3 We handle the rest Fixed price up front, tidy work, and we take the old parts.

What we look after

Outdoor air conditioning unit in warm afternoon light

Cooling

Air conditioners, heat pumps and mini-splits — repaired, tuned or replaced.

Cooling services →

Warm, comfortable living room on a bright day

Heating

Furnaces, boilers and heat pumps, including the ones that only fail in January.

Heating services →

Modern home exterior with a heat pump unit installed beside the garage

New systems

A free in-home quote with three honest options and the running costs explained.

Replacement quotes →

Homeowner adjusting a wall-mounted thermostat

What happens when we arrive

The part people worry about is not the repair. It’s not knowing what it will cost or how long someone will be in the house.

Shoe covers on, every time. It’s your house, not a job site.
We diagnose before quoting. You see what failed and why.
One fixed price. Agreed before we start. It does not move.
We show you the old part. And we take it away with us.

Meet the team

Fairview Care Plan

Two visits a year, and you go to the front of the queue.

Spring cooling tune-up, autumn heating check, priority scheduling when everyone else is waiting, and no overtime charges — ever.

See what’s included

$18per month
Freediagnostic visits
15%off any repair
Priorityscheduling in a heat wave

Right now — late August

Book the autumn furnace check before the rush.

Every year the first genuinely cold week brings a fortnight of backlog. A twenty-minute check in September is the difference between a filter change and a Saturday call-out.

Book a seasonal check

Warm living room with a lit fireplace and exposed beams

Questions we get asked a lot

Can someone come out today?

Most weekdays, yes. Same-day slots open at 7am and fill fastest during a cold snap or a heat wave. If today matters, calling gets you an answer quicker than the form.

What does a visit cost?

Do you work on my brand?

Is it worth repairing or replacing?

Comfortable again, without the runaround.

If your town is on this list, you’re on our normal route — usually same or next day.

Fishers
Carmel
Noblesville
Westfield
Zionsville
Geist
McCordsville
Cicero

Book a visit Call (317) 555-0192

Concept project HVAC / home services

Fairview Heating & Cooling

A need-first design for a family HVAC company — the homepage opens with a question, and the whole site is built around a three-step booking process.

View the concept

keystonesecurity.example

Keystone Security Systems | PA #PA0084112 · MD #107-2233

Service portal Support 24/7 service · (717) 555-0164

KeystoneSecurity Systems

Discuss a project

00Overview

Security infrastructure for places that can’t afford gaps.

Keystone designs, installs and documents access control, surveillance and structured cabling for schools, hospitals, industrial sites and multi-tenant property across the Mid-Atlantic. One contractor, one set of as-builts, one number to call when something changes.

Discuss a project Download capability statement (PDF, 1.2 MB)

IndexSix capabilities
01 Access control →
02 Video surveillance →
03 Structured cabling →
04 Intrusion detection →
05 Intercom & entry →
06 Network infrastructure →

Modern commercial building facade with regular vertical fins — Fig. 01 Cumberland Commons — 19-tenant office property, 64 controlled openings, phased cutover across occupied floors.

01Capabilities

Six systems, specified to work as one.

Most buildings end up with six vendors and six databases. The matrix below is what changes when a single contractor holds the whole scope.

Which integration points each Keystone system participates in
Integration point	Access	Video	Cabling	Intrusion	Intercom	Network
Single credential database	Access: included	Video: not applicable	Cabling: not applicable	Intrusion: included	Intercom: included	Network: not applicable
Unified event timeline	Access: included	Video: included	Cabling: not applicable	Intrusion: included	Intercom: included	Network: not applicable
Shared PoE / cable plant	Access: included	Video: included	Cabling: included	Intrusion: not applicable	Intercom: included	Network: included
Lockdown workflow	Access: included	Video: included	Cabling: not applicable	Intrusion: included	Intercom: included	Network: not applicable
Remote diagnostics	Access: included	Video: included	Cabling: not applicable	Intrusion: included	Intercom: not applicable	Network: included
Audit + retention reporting	Access: included	Video: included	Cabling: not applicable	Intrusion: included	Intercom: not applicable	Network: not applicable

01
Access control
Card, mobile and biometric credentials; door hardware; visitor management.
02
Video surveillance
IP camera design, analytics, retention modelling, remote review.
03
Structured cabling
Cat6A, fibre backbone, telecom rooms, labelled as-builts.
04
Intrusion detection
Monitored alarm, UL-listed central station, verified response.
05
Intercom & entry
Lobby, gate and tenant entry tied to the access platform.
06
Network infrastructure
Switching, PoE budgeting, VLAN segmentation for security traffic.

02Markets

Buildings with rules to follow.

K–12 & higher education 38 buildings Lockdown workflows, visitor management, bell and paging integration.
Healthcare 11 facilities Infant protection, controlled pharmacy access, retention aligned to policy.
Industrial & logistics 24 sites Yard coverage, dock control, contractor credentialing.
Multi-tenant office 19 properties Tenant-level permissions, elevator control, after-hours reporting.
Municipal & public safety 7 agencies Public bidding, prevailing wage, records retention schedules.
Financial & retail 30 branches Dual-custody rooms, alarm verification, loss-prevention review.

03Project

Industrial & logistics · 2025

Riverside Logistics Center

Three disconnected systems — two of them unsupported — across 340,000 sq ft that could not stop shipping for a single shift.

Cutover ran door by door across fourteen weeks, always outside the shipping window. No opening spent a shift unsecured, and no trailer left late because of us.

Controlled openings	22
Mantrap sequences	6
IP cameras	46
Retention	30 days
Cable pulled	19,400 ft
Credentials migrated	1,180

Read the project brief →

Surveillance camera mounted on the corner of a brick building — Fig. 02 Exterior coverage, north elevation

Fibre patch panel and network switching in a communications rack — Fig. 03 Head-end, telecom room 118

04Architecture

One head-end. Six subsystems. No orphan databases.

Fig. 04 — Typical integrated architecture. Subsystems remain independently serviceable; the head-end holds one credential database and one event timeline.

05Standards

How the work is held to account.

Listings	UL 681 · UL 2050 restricted-area capable
Certification	NICET Level III on staff (3), BICSI RCDD (1)
Licensing	PA #PA0084112 · MD #107-2233 · DE #SP-1188
Bonding	Up to $4M single project
Safety	OSHA 30 crews · EMR 0.74
Purchasing	Cooperative contracts: Sourcewell, PEPPM, Keystone Purchasing Network
Documentation	As-builts, device schedules and O&M manuals at closeout — always

06Selected work

Selected projects

2025Riverside Logistics CenterIndustrial22 openings · 46 cameras→
2025Lancaster County SchoolsEducation9 buildings · lockdown integration→
2024Meridian Medical PlazaHealthcareInfant protection · tenant access→
2024Cumberland CommonsMulti-tenant64 openings · elevator control→
2023Borough of New HollandMunicipalPublic bid · records retention→

07Next step

Start with a walkthrough, not a proposal.

Ninety minutes on site. We look at what is installed, what is failing, and what your insurer or auditor is actually asking for. Scope comes after that, in writing.

Request a walkthrough

Or call (717) 555-0164 · Mon–Fri 7am–5pm

Concept project Commercial low-voltage & security integration

Keystone Security Systems

A specification-document design for a commercial integrator — numbered rail, capability matrix, spec tables and figure captions, built to be forwarded rather than browsed.

View the concept

Want to see this applied to your business?

Send over your current site and what you would want it to do differently.

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